Discipline 03 — IP
Register. Monitor. Defend.
A brand is only as durable as the rights that surround it. Our IP practice partners with marketing leaders and general counsel to make sure that the work we create is the work we own — and that the work we own is the work we can defend.
What we do
A workshop for the legal life of your brand.
Our IP team is led by qualified counsel and supported by paralegals and brand operations specialists across the UAE, the wider GCC, Europe and the United States.
We work as the single accountable owner of your brand's legal surface: trademarks, copyrights, domain portfolios, trade dress, design rights and the policies that govern their use.
Capabilities
A practice that spans the lifecycle.
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01
Trademark strategy & filings
Clearance, prosecution and portfolio architecture across the UAE, GCC, Madrid system and the EU and US registries.
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02
Copyright & design rights
Registration, assignment and licensing of creative works, software and product designs — drafted to actually be enforceable.
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03
Domain & handle portfolios
Acquisition, monitoring and dispute resolution across domains, social handles and key marketplaces.
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04
Brand monitoring
Continuous surveillance of registries, marketplaces and ad platforms for infringement — with quarterly executive reporting.
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05
Enforcement & takedowns
Cease-and-desist, UDRP, marketplace takedowns and coordinated enforcement across digital and physical channels.
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06
Licensing & commercialisation
Drafting and negotiation of licensing, collaboration and influencer agreements that protect the brand and unlock the deal.
Why it belongs here
Marketing and IP, deliberately under one roof.
Most agencies hand IP to an outside firm and most IP firms have never sat in a creative review. The result is brands that are registered but not represented, and creative that is delivered but not owned.
At VEAN, the people who name your product, design your mark and write your campaign sit two desks from the counsel who files it. The handoffs vanish, and the asset is stronger for it.
Note from counsel
“Brand protection is not a legal exercise — it is a marketing one. We sit with the team that built the brand, because they are the people best placed to defend it.”Head of IP, VEAN